By Cindy Trillo
Maintaining A Good Business Reputation In Elk Grove’s Competitive Market
Elk Grove’s favorable business climate continues to attract new and leading companies to the town. The remaining vacant lots at The Ridge Shopping Centre are quickly filling up with a variety of trades, including restaurants, coffee bars and health services. In a competitive market, these businesses will be looking to create and maintain a good reputation from the start. Before a solid customer base can be built, first impressions count, and the importance of keeping an attractive storefront, offering an elegant shop interior, and maintaining a positive online presence shouldn’t be underestimated.
Making A Good First Impression
As well as designing an attractive storefront and signage, simply keeping the exterior of a business clean and tidy can improve its appeal to potential customers. This can sometimes mean having to deal with fly tipping or acts of vandalism. In Elk Grove, The City Operations and Maintenance Division is responsible for graffiti on any public property. They believe that prompt cleaning controls the spread of graffiti and vandalism, so avoiding further adverse effects on the local community. For private business owners, unsightly vandalism and graffiti doesn’t just damage the integrity of the building. It can also be detrimental to a store’s reputation, even if the damage inflicted was beyond the owner’s control, so dealing with the problem quickly is vital.
Creating An Inviting Interior Atmosphere
Once customers have been enticed to enter a store or office, a clean and tidy environment is important here too. However, as well as general cleanliness, a pleasant atmosphere can mean customers spend more time and money in a store. Competitive businesses will be looking to create a good impression that reflects their profession. In a dentist or law firm, this may mean a minimalist but stylish waiting room, and, in a restaurant, the use of lighting and music to help create a particular ambience.
Maintaining A Positive Online Presence
For many new businesses, the storefront has been replaced with a website, and this is where first time consumers and clients become aware of a company. 86% of consumers read a company’s reviews, and more than half are looking for over 4 out of 5 stars. With a good number of positive comments, a local business can instantly attract more trade. Although it’s hard to avoid negative comments altogether, by answering them promptly and in a professional manner, the good reputation of a business can still be maintained.
With so many new businesses starting up in Elk Grove, the healthy competition means they can’t be complacent when it comes to building and maintaining their reputations in the town. However, taking simple steps to keep up appearances while they grow can help them stay ahead.