Apple unveils new products


This morning Tim Cook, the head of Apple unveiled the company’s latest line of products. A new series for Apple Watch, new Apple TV, the iPhone 8 & 8 Plus as well as the next generation iPhone, iPhone X (the number 10, not the letter X). No really big surprises, other than the announcement of the iPhone X, although that was leaked already.  As usual Apple has made some upgrades and jazzed things up. Notes from the event below.  You can watch a replay of the event later today on the Apple Website.


First ever event at the Steve Jobs Theater. Tim Cook talked about the memory of Apple founder Steve Jobs.  Cook also talked about Apple’s new home Apple Park. There will be an Apple visitors center open to the public.


iOS 11 

Available September 19



Apple is redesigning stores in its largest stores in the biggest cities. Larger stores, more open designs, more user friendly.  To be called Apple Town Squares.


Apple Watch

Sales increased 50% over last year.  Apple Watch is the #1 watch in the world.

Watch iOS4 – redesigned workout out app. New features for swimmers.  Apple heart rate app is most used heart monitor in world. Better health features. Available September 19

Series 3 Will have cellular built in.  You can leave your phone at home. Maps, phone calls and texts will work on the watch.  Also you can listen to music on the Apple Ear Pods while connected to Apple Watch. Siri will also talk on Series 3. New cases and bands.

Series 3 with cellular will be $399.  Without cellular $329. Older Apple Watch will be $249.

Order on September 15. Available September 22.


Apple TV 

Introducing Apple TV 4K. Adding 4K movies and also 4K streaming from Amazon and Netflix. Adding live sports and news to Apple TV.

Price is $179. Available on September 15



iPhone 8 & iPhone 8 Plus

New design with glass on front and back.

colors: silver, space gray and gold

water and dust resistant. iPhone 8 is microscopically sealed

new stereo speakers, 25% louder

A11 Bionic chip. 70% faster than A10

Camera. 12 MP. Improved low light photos. Improved video recording.

Improved video gaming with Augmented Reality that allows players to be inside the game. As you move around holding the iPhone, you move in the game.

Wireless charging. No longer need a charging cable.

Comes in 64GB and 256 GB. Price starts at $699 for iPhone 8 and $799 for 8 Plus

Available to order on September 15 and arrives on September 22.


iPhone X (10)

colors: Space gray and silver

Super Retina Display

larger display. Edge to edge.

no more home button. Swipe up to go to home screen. Swipe up and pause to multi task

To unlock, iPhone 10 will use Face ID. Simply look at your phone and it will unlock.  Apple is using security to insure safety. Photos and masks will not unlock the phone.

Animoji. You control the animoji with your face.  Choose from a dozen animojis.

Swipe down to access Control Center.

Cameras. Dual camera like iPhone 8. Better front side camera for selfies.

Price $999. Order on October 27. Arrives November 3




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